The Rise of the She-conomy: Women are Key Drivers of the Global Economy. Does Your Business Speak Their Language?
Please click here to RSVP by August 28, 2025!
Where: Aggie Square, Assembly Hall, 2nd Floor4480 2nd Avenue Sacramento, CA 95817When: Wednesday, September 3, 2025; 11:00am - 1:00pm Questions: inquire@qbenadmin.comIf you help facilitate decisions in Human Resources, Marketing, Finance, or you are an advocate for providing women equitable growth opportunities in professional development, this event is for you!
Women now control or influence as much as 85% of global spending, representing over $31 trillion in purchasing power and shaping trends across nearly every industry. While companies that authentically engage with women experience exponential growth, many still fall short by using outdated, one-size-fits-all strategies that fail to resonate with this powerful market.
This lunch-symposium invites business leaders to discover:
Why women are driving economic growth and most purchasing decisions.
Common mistakes businesses make in reaching female consumers—and strategies to do better.
How to avoid pitfalls that frequently undermine efforts to connect with this influential market.
Tactics for ensuring more women have a seat at the decision-making table and how benefits, HR technology, and creative approaches to attraction and retention can help build teams with top female talent.
Our speakers, Tracy Marlowe, Author, Speaker and CEO of successful advertising agency Creative Noggin, and Cora Lynn Alvar, Founder of Q Benefits Administration & Benefits Infrastructure Consulting will guide us through an insightful session. You will walk away with practical strategies you can implement day-one as well as make invaluable connections.
Invite your co-workers and professional contacts; empower yourself and your company by joining us at the new Aggie Square, where inspiration and exploration conspire to challenge the status quo!
Tracy Marlowe, Keynote Speaker
Tracy has over 25 years of marketing experience, having worked with recognizable brands like Disney and the US Air Force. She is CEO of Creative Noggin, an award-winning marketing agency founded in 2001 with offices in California and South Texas, but serving clients nationwide. Creative Noggin specializes in building authentic, evocative brands and creative campaigns for purpose-driven organizations. Tracy is a strong believer in female empowerment and donates 5% of her profits annually to causes that support women in her communities. Creative Noggin has been recognized for their commitment to a flexible, human-centered workplace.
Cora Lynn Alvar, Host
Cora Lynn has been serving the employee-benefits market since 2000. From retirement advising to the advent of the Affordable Care Act and through COVID-19, she has provided HR teams with administrative support, benefits guidance, and HR-technology assistance for public and private-sector entities. The dynamic and consolidating marketplace inspired Cora Lynn to create Q Benefits Administration in 2023 and the addition of Q Benefits Infrastructure Consulting to navigate employers through the benefits landscape by democratizing knowledge and sourcing services specific to benefits design, ben-tech platforms, and PEO transitions.
We could not host these wonderful professional-growth experiences without sponsorship from companies who are unique in their realm of expertise. Please be curious about them!
